21 Sep | 14:00 PM

Deliveroo saddles up with UCI Road World Championships

Deliveroo saddles up with UCI Road World Championships

Deliveroo, the British food delivery giant, is the latest to sign up to support the 2019 UCI Road World Championships as an Official Supplier.

Preparations to celebrate the partnership started in early September with thirty Deliveroo riders going head to head for the title of ‘Fastest Deliveroo rider in the UK’ on the 250m Olympic Velodrome in London.   All 30 finalists from the event have been invited to attend and take part in the Official Sportive of the 2019 UCI Road World Championships on Sunday 22nd September, where they will be able to put their road cycling experience and their speed track experience together for the medium Sportive route.

With just days to go to the start of elite racing in Yorkshire, the Deliveroo team have prepared a series of games and activities for the public in the Harrogate Fan Zone and will also be offering their sportive riders a post-ride massage at the Sportive.  For all information about the Harrogate Fan Zone, click here.

This is the first time Deliveroo has invested in elite cycle racing, with the  2019 UCI Road World Championships in Yorkshire offering unrivalled opportunities to reach a huge audience through spectators and worldwide tv rights.

Harrison Foster at Deliveroo said “We can’t wait for our riders to take part in one of the most iconic races in cycling, we know the crowds will be massive and Deliveroo riders are a one of the most recognisable things on two wheels in country, so we’re sure they’ll get a great reception

David Lappartient, President of the UCI said of the partnership, “The cyclosportive of the Road World Championships is always an event highlight which draws a great deal of enthusiasm from the participants and the fans. Having Deliveroo supporting our event is recognition of the confidence of brands in our events and mass participation races. It’s a great news to have Deliveroo become a new sponsor in the sport”.

The partnership is another concluded on behalf of the UCI by The Sports Consultancy.

4 months ago
Written by Lara Thornton

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