Addleshaw Goddard, the international legal business, has been appointed UCI Official Supplier of the 2019 UCI Road World Championships. The firm's Sports Business Group will provide legal services to the Championships which take place in Yorkshire in September.
The Championships are returning to the UK for the first time since 1982. Millions of spectators are expected to line the streets of Harrogate and the surrounding countryside, with a global TV audience of 250 million tuning in to watch 1,500 of the world's best cyclists representing around 90 countries from across the globe competing for the chance to win the iconic rainbow jersey.
John Joyce, Addleshaw Goddard Managing Partner said: "The 92nd UCI Road World Championships will provide a fantastic showcase for the UK and we are absolutely delighted to be supporting this world-class festival of cycling. It promises to be a truly exceptional event."
Simon Kamstra, Addleshaw Goddard Leeds Office Head, added: "This will be the most inclusive, innovative and inspiring Road World Championships in the history of the UCI and it would have been inconceivable that a business with our strong Yorkshire roots passed up the opportunity to support it. Building on the persistent efforts by Welcome to Yorkshire our region has become synonymous with elite cycling and shown that we have the skills, ambition and imagination to compete on the world-stage. We are thrilled to be involved.”
Addleshaw Goddard's Sport Business Group acts for major sports governing bodies, clubs, sponsors and broadcasters and is widely considered to be amongst the UK's leading practices in respect of sponsorship, rights agreements and governing bodies, leading to roles advising on many of the world's most significant sporting events.
Led by James Whittaker, the Group also advises on governing body regulations and constitutional matters for governing bodies, as well as large sponsorship deals in world football, representing sponsors and clubs.
This exciting partnership was negotiated by The Sports Consultancy, the UCI’s exclusive rights marketing agency for the UCI Road World Championships, Yorkshire 2019.